Press Release: World’s First Adjustable Mattress Line Launched

February 06, 2018
by Heather Huffman

Press Release: World’s First Adjustable Mattress Line Launched

Advanced Sleep Technologies, Inc., Successfully Launches the World’s First Adjustable Mattress Line in Las Vegas at the World Furniture Market 

The iSense Sleep line awakens an industry by introducing the first fully-adjustable pocket coil and adjustable foam mattresses utilizing their Comfort Control Technology.   

Retailers visiting the 2018 Winter Furniture Market in Las Vegas were met with several surprises in the iSense Sleep showroom, where the brand rolled out a complete line of fully-adjustable mattresses. Not only did the beds exceed expectations, but the innovative showroom design and use of virtual reality as a sales tool highlighted that even the sales experience surrounding these beds is different from the industry norm.  
iSense  Sleep offers the world’s first fully comfort-controlled premium mattress line featuring a choice of spring, foam  or  air support with built-in technology to control individual comfort, from  ultra plush  to  ultra firm
 with the touch of a mobile app.

iSense Sleep Feedback

After years of research and realizing that meeting comfort needs is more important the day after you purchase a mattress than the day of the purchase, 
VariCoil™ and VariFoam™ were pioneered. They are the first ever air-assisted technology that does not interfere with the bounce-like qualities of spring or the hug-like feel of foam beds, and they are uniquely engineered to provide a full range of Comfort Control™. 
When asked about the experience, Don DePaulis, founder and owner of the Florida retail stores Relax in Comfort said, "From the moment I stepped into the iSense Sleep showroom at Market, I sensed I was in for a totally new customer experience. The entire sales process was energized by a Virtual Reality demo—a powerful sales tool that does an excellent job in both educating and entertaining the customer in the >iSense Comfort Control technology in all three genre models.  I came to the Market solely to experience iSense in person, and I am glad I did. The mattress line exceeded my expectations, the fit and finish was impeccable, and most importantly they all had the 'wow'factor I was searching for. I can't wait to get these into our retail stores." 

"The reception we received at the Las Vegas Furniture Market far exceeded our expectations," says iSense Sleep CEO & Founder, Paul Longman. "It was clear to us that the timing of this technology is right. The future has arrived and the market is ready for the next generation of adjustability." 

Beds will begin to appear in retail stores nationwide as early as March. The iSense Sleep line of Comfort Control ™ spring, foam and air mattresses are available for purchase by consumers online at